ONITSUKA TIGERS
When this super cool sneaker brand was ready to relaunch in the United States, they wanted to better understand cutting edge American style. Their end goal was to ensure that they messaged and physically placed their product in those places that would render them a hit with the tastemakers. Shinescout led the brand on a national tour of cool, spelunking into hot spots across the country, curated by local ‘it’ guys and gals. Armed with this critical info, the brand went on to successfully relaunch the brand, both culturally and commercially.
