How do you convince consumers that home improvement and décor don’t have to come in a big box? Ace Hardware ‘s critical Paint division was rapidly losing share, sales and relevance. How to reverse these trends? Through deep dive quantitative, qualitative, stakeholder interviews and customer ethnography, Shinescout created an aggressive blueprint for change. New house products, new retailer architecture, new messaging, new employee training. In less than a year, sales were up, and the new Ace paint line was the most successful launch in the Hardware store’s history.