shinescout

We are cultural cartographers, crafting the vision and building the strategies for brands and companies seeking a path to what’s next. Our maps are made from an alchemy of the heart beats, emotions, technology and data points shaping culture and creating the future.

We see tomorrow today.

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what we do

off-sites
immersions
ethnography
cultural spelunking
thought leadership
culture maps
trend tours
keynotes

clients

recent work

speaking engagements x17
off sites x8
keynotes x22
trend tours x4
magazine features x4
“Her ultimate goal is to ensure that the biggest leaps happen”

– Mary Rice, President, Ace Hardware and Paint

Lynn Casey is the founder and steward of Shine Scout. A passionate cultural cartographer, she believes that macro trends and global behavioral shifts are driven by the engine of human emotion. With decades of experience tracking subcultures and exploring the human condition, she is a sought after consultant, speaker and writer for Fortune 500 companies and start-ups alike.

“She connects the dots before others even know they are there”

– Niki Simoneaux Sr.VP, Twinlab

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