Meguaire was struggling with a shrinking self-care car market. Their goal? To define core consumer’s critical conversion moments in order to make a customer for life. After deep and unique in-market studies, Shinescout uncovered a unique cluster of determinants that revealed who this customer was, and the actual life stages that translated to loyalty. This was a surprisingly emotional and intricate study that redefined how Meguaires defined, connected and converted their future customers.

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