As kids grow into teens, how do families shape shift? What magic moments still exist and how re they created and recreated throughout these times of transformations. Coca-Cola set out to understand how moms fostered and cultivated connection and love despite the pulls of the outside world on their growing children. Shinescout studied families from China, Africa, Germany, Russia, Mexico and the UK and found the secret ‘mom magic’ that held true despite cultural and language differences.

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