After years of positioning the brand as the burger place of choice for the young male, BK realized that it had lost touch with its critically important family audience. Shinescout was commissioned to both re-imagine the brand for families, but to also help the leadership at HQ to reposition the company for future growth. With insightful and unique insights as to the changing family and economy, Burger King has made vast leaps in connecting with and championing family today, and has the growing sales results to prove it.

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