The Scoutlook 07.15.21
July 15, 2021 Let’s Get Loud Gen Z has made it clear – they are looking for sustainability when it comes to clothes. Yet, the siren song of fast fashion continues to call with the allure of more, more, more. One brand looking to solve this dilemma is Audio...
The Scoutlook 05.06.21
May 6, 2021 Are We There Yet? Rumor has it that parts of the world are reemerging… and that IRL is going to be a thing. However, the internet seems to say otherwise. Today, Rtfkt, a virtual fashion platform raised over $8 million dollars in an early investment round....
The Scoutlook 04.01.21
April 1, 2021 Talk City to Me! In this flush new era of digital nomadic life, freed from the chains of commutes and communal break rooms, the competition for creative technologists has gone global. Cue Helsinki to fire the first salvo. With a smart nod at our...
The Scoutlook 02.18.21
February 18, 2021 Whose Your Granddaddy? The hype-beast super swagginess of just a few years prior looks to have been dethroned by ‘Gray-core’ – fashion seemingly styled by the senior set. Flashy feet have taken the biggest hit, with ‘advanced clogs’ and Merrell’s...
The Scoutlook 02.04.21
February 4, 2021 Picture a Better World Kicking off Black History Month, BBDO has partnered with the racial justice group: Colors of Change to help everyone imagine a more just world. This augmented reality project envisions the Confederate statues toppled during the...Inspiration
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