Talk City to Me!
I Was Told There Would be Meatballs
Not Today, Satan!
All of Me
Today’s consumers are looking for a full body immersion when it comes to their brand choices. Brands are no longer objects for a refrigerator shelf or a night stand, they are smart nods to whole lifestyles. Either you know – or its just no. A wide variety of companies have stepped to the plate to merge categories and experiences into its offerings, some more successfully than others. We love the ones that showcase deep insights and plenty of playfulness with smart content, like a nod to 90’s nostalgia, or an understanding of the recent hunger for online learning. The latest two: Oreo’s Spanish Academy and Hot Topic’s Blockbuster eye palette, have turned up to be big winners for the brands on both social and in sales. It’s all or nothing, people!
Are hats the new kicks? There are some early indicators coming out of New York City that say it might well be so. “I used to dress from the bottom up. I would get my sneakers first and everything else came after. But now, I find myself, putting on a hat first,” says Tab Hunter, a 32-year-old, Queens-dwelling streetwear aficionado and avid collector of baseball caps. Right now, fitted caps are bucking the downward sales trend afflicting the wider pandemic-hit fashion industry. Sales started to uptick in late 2019 and exploded in 2020. Fashion pundits cite the accessories ability to signal community, coolness, and offer the ability for collectability. Add to this, perhaps, is the pandemic’s shift in focus from our feet (outside) to our faces (inside) making hats front and center. Either way, it looks like fitted hats are where it’s at inside this New York minute.