“Her ultimate goal is to ensure that the biggest leaps happen”

We analyze the science of human desire to inspire the art of bold innovation. We bring that story alive with unique language and powerful images to catalyze brands and organizations. Our formula is simple:

Human culture + Future trends = Innovation

We believe in a future full of the greatest possible success for our clients. Some great companies we have helped along the way include:

When Asics was ready to relaunch its super cool Onitsuka Tigers sneaker brand in the US, they knew they needed to be schooled in cool. Looking to preserve the inside cred of the cult brand, they wanted a primer in those people and places that could make the shoes an underground – and overnight – sensation. Shine Scout culled a group of key influencers, and staged cultural spelunking events for the team’s designers to create a truly immersive learning experience. The shoes have gone on to cult status.

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As the old hierarchy of family shifts and changes, Coca-Cola wanted to better understand the future of family. Were the millennials breaking the paradigm of intra-familial relationships? Was the age old patterns of connectivity forever changed by technology? We set out on a global mission to understand the future of family around the world, and to identify key connection points that mattered. Our study showed that love does conquer all, and that family matters even more today. In a series of cohort reports, we brought to live the magic moments that ‘happen in the hallways’ and encouraged dozens of global managers to find ways to support tomorrow’s families today.

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America’s largest home improvement chain was under siege due to a fast changing category dominated by big box stores, and a growing lack of brand relevance. Working with stakeholders and retail leaders, we co-engineered a new future for this iconic company. Digging deep into the emerging consumer zietgiest, we developed new house products, found national partners that elevated relevance, and redesigned over 3,000 stores to invite consumers to be inspired and energized. Isolating the core Ace difference – brand intelligence and education – we turned this retail offering into a place where dreams come true, one customer at a time.

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KMS, once the darling of the high end stylist, this California born styling brand had stumbled during a series of packaging changes that left them feeling mass and basic. KMS was determined to win back this fickle crowd, but first wanted to deeply understand what inspired and engaged the star stylist, and where they found that inspiration. Through a series of collaborative and wide ranging inspiration summits, Shine Scout unpacked the immediate and long term needs of the salon stylist, and in turn, helped create a compelling, and highly successful new brand launch as well as an inspiration platform to feed the stylist for seasons to come.

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What our partners say about us:

A passionate professional and a constant seeker of information

Mary Rice

President, Ace Hardware & Paint

Lynn is one of the most creative and conscientious marketing executives I know

David Kingsdale

Co-Founder & CEO, Millennium Media LLC

Has the smarts and an incredible presence to make a big difference

Scott Buckley

Saatchi and Saatchi

An extraordinary consultant

Tracey Castle


Lynn Casey is a true business partner in every sense of the word

Anja Martens

Director Regional Marketing Americas, Goldwell and KMS California at Kao Corporation

invested and passionate

Ruth Sutcliffe

Sr. Marketing Director and Fragrance Designer , Coty

She unlocks all the doors and empowers you with tools, verbiage and more!

Joanna Stein

Global Director - Consumer Insights, Mattel

An idea factory

Chris Cook

ONE Coconut Water

her passion and intelligence shine through every project

Joan Dambros

SVP, New Business Development , Warner Bros

Brands we have consulted with:


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