The good news is, this is not as sudden as it seems. Change has been an urgent whisper in our ears for some time now. It has been soft, but persistent – belying the comfort we thought we had achieved – the sense of progress, the future we thought was so very close. It’s loud and noisy, harsh and pain filled right now – but this kind of force is what births big change. And big change is what we are seeing – and feeling! – right now. The process might hurt, but it’s the only way to the other side.
What we are shifts we are tracking now?
The following 8 trends can be summed up into three categories: me, she and we.
We are more curious, and more aware than ever about our unique differences. In a world fast approaching 10 billion humans, we are looking to unpack who WE are. What makes us valuable, special, important? How do we uncover our best selves? – the true self we know we can be, if we just can unlock that elusive code.
From that point, we see a new ecosystem of ideas, systems and modalities helping us to unlock and decode ourselves.
At the front of this path, is SHE… the new female force. This cohort has been gathering strength for some time, but in the crashing to earth of old hierarchy and patrimony, comes the hope for a new way of doing things. She is creating a whole new connected culture that we believe will give rise to a golden age of human culture, community and business.
And finally, we are shifting from a myopic view of how we define ourselves and how we define success. It seems that the minute we are granted the ability to be self-focused, and self-gratifying, we now shift to looking for the ways and means of helping and healing each other, and our planet. The very goals and wishes the Baby Boomers were seeking in their twenties, may well be their legacy in their sixties.
Strange and wonderful times, my friends. Keep looking at the light!
Implications: Look for smart products, from clothing to scents to foods to cosmetics, formed around our own unique genetic and ancestral story. Combination patterns, products and protocols that allow us to be our best selves will emerge as the winners of the next decade. We will expect self -amplification in all we chose to bring into our worlds.
Look for more women only organizations and groups, focused on personal renewal, regeneration, and shared experiences. Additionally, we expect to continue to see a spike in female businesses around ‘taboo’ subjects such as menstruation, breastfeeding and menopause. Brands like Thinx, Willow and Lola are founded by women, for women. Expect women to shift how and why business gets done, and in the process, redefine how we work and live.