How we family, and how we play, is going through a massive shift. What was once a visible and nostalgic process mashup of tradition and personal values has now been co-opted by a world of invisible digital forces. These rapid and significant changes in lifestyle have challenged and defeated a number of major players in the world of toys. When faced with these type of tectonic plate movements in behavior and activation, Mattel chose to pause and take a raw and real look at the new state of the family in order to chart a new path to a successful future. Shine Scout spent months on the road with teams from Mattel, deeply embedded with families from every walk of life. We learned at a level that was game-changing…. And brought back insights and ideas that have already led to new product innovations.

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Beauty is a timeless human quest. And in today’s voracious social media culture, the rites and rituals around it have become a huge part of how we live our lives. With the onslaught of influencers and indie products, how does a legacy brand stand out? This was the challenge facing Shiseido beauty – a timeless and time-honored company that has been crafting prestige beauty regimens for decades. Shiseido wanted to better understand the opportunity that existed within the rising tide of KBeauty allure, and to determine how to connect with a millennial audience seeking an authentic provider in a land of bubble gum marketing. Shine Scout took the brand on an in-depth tour into The Future of Beauty, with first person testimonials, broad panels from global influencers, and deep and broad fashion and beauty intel. This process was followed by a whole day creation incubation session, where whole new experiential programs and plans were developed. This has led to a successful brand relaunch and paved the way for new products – and new messaging – to come.

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When Asics was ready to relaunch its super cool Onitsuka Tigers sneaker brand in the US, they knew they needed to be schooled in cool. Looking to preserve the inside cred of the cult brand, they wanted a primer in those people and places that could make the shoes an underground – and overnight – sensation. Shine Scout culled a group of key influencers, and staged cultural spelunking events for the team’s designers to create a truly immersive learning experience. The shoes have gone on to cult status.

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As the old hierarchy of family shifts and changes, Coca-Cola wanted to better understand the future of family. Were the millennials breaking the paradigm of intra-familial relationships? Was the age old patterns of connectivity forever changed by technology? We set out on a global mission to understand the future of family around the world, and to identify key connection points that mattered. Our study showed that love does conquer all, and that family matters even more today. In a series of cohort reports, we brought to live the magic moments that ‘happen in the hallways’ and encouraged dozens of global managers to find ways to support tomorrow’s families today.

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America’s largest home improvement chain was under siege due to a fast changing category dominated by big box stores, and a growing lack of brand relevance. Working with stakeholders and retail leaders, we co-engineered a new future for this iconic company. Digging deep into the emerging consumer zietgiest, we developed new house products, found national partners that elevated relevance, and redesigned over 3,000 stores to invite consumers to be inspired and energized. Isolating the core Ace difference – brand intelligence and education – we turned this retail offering into a place where dreams come true, one customer at a time.

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KMS, once the darling of the high end stylist, this California born styling brand had stumbled during a series of packaging changes that left them feeling mass and basic. KMS was determined to win back this fickle crowd, but first wanted to deeply understand what inspired and engaged the star stylist, and where they found that inspiration. Through a series of collaborative and wide ranging inspiration summits, Shine Scout unpacked the immediate and long term needs of the salon stylist, and in turn, helped create a compelling, and highly successful new brand launch as well as an inspiration platform to feed the stylist for seasons to come.

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