COLLABORATION

Lynn Casey is the founder of Shine Scout, a strategic consumer insights firm. Her passion for deep knowledge leads a diverse team of trend scouts, insight specialists and digital natives across a kaleidoscope of industries driving innovation and real consumer connection. Weaving together the most granular of human emotions and the broadest data points of industry change, Lynn charts a course for companies and agencies determined to thrive.Lynn and her Shine Scouts uncover unique narratives that inspire companies from Dominos to Activision to Nestlé and Paramount Pictures to forge new product paths and make smarter marketing decisions. Their insights and recommendations are universally informed by data, authentic customer stories and a sixth sense of global market movement.

“As the founder and guiding light of Shine Scout, I am inspired and energized by the smart and sassy shine scouts who help make each project both fun and incredibly on point. Meet some of these amazing folk who are constantly seeking, sampling and creating. Our scouts hail from different worlds but share passion, curiosity and a desire to design the future.”

jen-sparksJennifer Sparks

Jennifer is passionate about how people digitally and personally connect with each other and the brands they choose. From Facebook to Snap Chat and any new social platform and community that pops up, Jennifer is always curious to find the unique connections and expressions that drives consumer engagement. This passion fuels Shine Scout’s social media team to create and implement campaigns that drive real engagement to multiply our client’s exposure. Jennifer has a deep and varied media and brand strategy background, with experience that includes working with Disney, USC, Oakley, Dermalogica, Red Bull, Warner Bros. and others.

jeff-bloomJeff Blum

Jeff is a tech savvy Millennial with a love for video production and creative content. Finding a thrill in the unknown, he is inspired by each new experience he undergoes from Burning Man, to Coachella, to the Great Wall of China.

natasha-fayeNatasha Faye

My name is Tashi Fay and I recently graduated with a BFA in Apparel Design from the Rhode Island School of Design. I’m an artist and designer currently working for the Menswear label Duckie Brown in New York City and working on a new Menswear and Womenswear collection. Beyond Art and Fashion, some of my favorite things are trying new cheeses, traveling and practicing yoga.

amy-foxAmy Fox

Amy Fox, MFA, MBA, DipSI is an innovation maven, and is responsible for driving growth through developing and launching new products and opening new markets for a variety of CPG companies as well as in the non profit sector. In her spare time, she mentors artists and makes her own art as well.

sergioSergio Wonder

Sergio Wonder is a New York Based style advocate by way of Miami, who’s current mission is to spread the word on the efficiency of fashion communication. With a background in apparel design, styling, fashion marketing, and creative services, his work proves that there is great power in the image that you portray.

Lorraine-getzLorraine Getz

With extensive executive experience in the fashion, music and online industries, Lorraine Getz utilizes her expertise, creative vision, and extensive contacts to craft wildly successful buzz-generating awareness marketing campaigns, event activations as well as fashion product development and forecasting for countless national and international brands. Getz has established a proven track record and has worked with companies such as Beats by Dr. Dre, Reebok, Interscope and Columbia records just to name a few.

michelleMichelle Simpson

Michelle Simpson is a Cuban princess/New Jersey native who is an artist, stylist, mother and muse. She has worked in the fashion industry for over 10 years as a wardrobe and personal stylist, designer, and as a clothing boutique owner, and is now keeping it real in South Carolina.