The Kids are Alright

This is a dark, scary time. Kids are dead, the threat of nuclear war hangs heavy in the air, walls are being built, and the last bandages covering the putrid wounds of sexual and racial harassment have been ripped off. The early promise of the year, the...

Connecting the Dots to our True Selves

I had to share this stunning piece published in the WSJ this past weekend. The author speaks so eloquently of the current state of young adulthood - bound by mile high guardrails to some prescribed future, and encourages a revisiting of classic Chinese...

Where are the women?

In a day and age when the cry for equality of every kind is reaching a fever pitch, how is it possible that the advertising industry - the very group that is supposed to lead our clients into the future - cannot find a way to allow women to lead? To those...

What’s For Dinner?

It’s a question that predates “ Wait –Is that a snake?”; “ What’s for dinner” has been the scourge of moms and heads-of-households since the dawn of the time. In fact, right now, some super cute Capuchin is probably hovering over a plate of spiders...

Past Perfect

Paging Dr. House Hugh Laurie, as Dr. House on the acerbic medical drama, House, used to state, “ Everybody lies.” As a consumer behavior expert, I often tell my clients the same thing, (but with slightly less malice). People lie to us. Every day. Whether...

In Pain, Veritas

Here, in America, we believe it is our right to be happy. We believe that if we work hard enough, push hard enough, smile broadly enough, happiness will come to us. And we believe that is right and true and good. For every person who is...

Design – the New “It” Girl

We have all been on an incredible heart-in-our-throats, wind-in-our-hair, wish-I-hadn’t-had-that-last-churro roller coaster ride through the world of commerce over the past several years. With digital and mobile consuming the free world as we...

Blurred Lines – Today’s Gender Bending Mash Up

Who’s that Lady? Are you a sissy??  No –that’s not a typo, it’s a real question in today’s world of gender reassessment.  Just a few years ago, the big gender battle was one over same sex marriages – a fight that seemed at times to tear the country apart....

The Ties That Bind

Wait- Lets Talk about Me! It's a bold new age for marketers – with social and digital vehicles slicing into target groups with razor sharp precision, it would seem that the golden age of real one on one conversion conversations is almost here....

ShineScout Weekly RoundUp

This is the ShineScout Weekly Roundup. A collection of shiny bits we are watching in the world of marketing: the bright, the broken, and the wtf? Huggies Turns to Pandora to Encourage Baby-Making for Valentine's Day Hmmmm – undoubtedly created...

Love in the Time of Tinder

Ahh, love – much has been made of the sense that perhaps today love – in its purest form, is simply a dusty relic doomed to sit on some faux-wood paneled basement shelf next to a lava lamp and perhaps a mood ring or two. Op-ed pieces feature...

Bright Shiny Objects

To unbox is to consume Unboxing. To many people, this somewhat awkward phrase connotes the dreaded move in day, with lots of dust and stale pizza involved. Maybe a six-pack or two. To the folks at YouTube, it translates to eyeballs and dollars,...

Big Little Me – The Millennials Take Control

In 2006, TIME magazine announced “You” as their Person of The Year. To underscore the cleverness of their decision, they utilized a mirrored computer screen for the magazine cover, all the better to make the reader nod their head. Yes, by god,...

Silver Is The New Black

Is age the final frontier? Much has been made of youth, particularly in the fashion world. There are even laws in place now to prevent the ‘abuse’ of young girls under the age of 16, following the documentary Girl Model and the alarming...

The Resolution Revolution

Ahh….. January 1st…. what New Year’s Day would be complete without a darkly thudding hangover, one broken high heel (or two), the need for massive amounts of carbohydrates and the determination to do better this year. In a word: Resolutions. Humanity...