Lynn Casey, Founder, Shine Scout

Lynn Casey is a highly sought after trend expert, consumer scientist, brand builder and futurist committed to helping industry leading organizations unlock the deep human insights that inspire innovation.

She is driven by the belief that every company, brand and product has a powerful story to tell, and that critical analysis of human culture, behavior and trends can help uncover the strongest brand narratives, and ensure the biggest leap.

In an industry where trends can be fleeting and predictions highly unreliable, Lynn’s is that one distinct voice that cuts through the chatter of opinion to deliver real, actionable value to her clients. Uncovering a unique narrative, Lynn and her collaborators inspire companies including Paramount Pictures, The North Face, Coty, Xbox, Reebok and Burger King to see their products differently and make marketing decisions informed by authentic, emotional customer stories of experience and desire.

A trusted confidant and coach, Lynn has been a highly respected business and brand consultant working on both the agency and client side for over 20 years. Drawing from deep insights across the marketing spectrum – from decoding Millennials to inspiring Fashion & Lifestyle brands and Fortune 500 Companies – she lights up the room as a charismatic speaker and in-demand conference panelist. Lynn also shares her insights on trends and innovation in articles, the ShineScout Scout blog, trend reports and signature workshops for CMOs.

Her work consistently inspires new stories, new brands and new products. Lynn is based in Los Angeles and New York City.